Wise has officially announced it will shift its primary listing to the New York Stock Exchange while maintaining a secondary listing in London. This is more than a financial headline. This is a potentially game-changing move for a company I’ve studied in detail and deeply admire.
Let me be clear. Wise is not just another fintech. It’s a founder-led company with a strong internal culture, relentless global expansion, and a product that solves a real pain point. Inside the company, the momentum is real. They don’t hire randomly. They attract people who believe in the mission. Optimists. Builders. People who want to be part of something bigger.
This shift to the US could close a significant valuation gap. Compared to other fintech names listed in New York, Wise still looks materially undervalued. The company is profitable, has a clear growth path, and operates in a massive market. But until now, it has been trapped in a liquidity and visibility vacuum in London. The US listing changes that.
More liquidity. More visibility. More access to institutional capital. Potential index inclusion. And a re-rating that reflects what Wise actually is. A global infrastructure layer for cross-border money movement.
But here’s the catch. Listing in the US comes with a new challenge. Now Wise has to prove it’s not just another fintech stock. It must communicate clearly. It must tell the right story. Investors in the US are flooded with noisy, overfunded, underperforming tech narratives. Wise needs to stand out. It needs to explain its moat. Its niche. Its long-term vision. If they fail to do that, this listing will be wasted.
I’ve updated my internal numbers. I now see a real asymmetric opportunity. Execution is key. Culture matters. Alignment matters. And most of all, communication will make or break this move.
If they get it right, I see no reason why Wise cannot become a 100 billion dollar company in the next five to ten years.
This move brings it one step closer.
Frankly, I think moving to New York is a bad idea. They should've reformed their corporate structure, and joined the FTSE 100. Indexation in London would give us much liquidity as moving to the US with their size. They could easily get lost among the tonnes of other publicly listed fintechs in the US, which wouldn't be the case as a FTSE 100 company in London
The FT looked into the myth that UK to US listing switches resulted in higher valuations. In most case valuations don't improve.
I hope I'm wrong, as I am a shareholder myself
How would you rate the thread of stable coins to the business model and the stock in the midterm? - I honestly still dont understand the complete infrastructure behind cypto and stable coins which for me is an argument against broad adoption of stable coins. thinking of demogprahic profiles getting older and older, I think wise does have a future. However, I dont feel able to put my money behind it. Would love to hear your thoughts around this.